Directory profile

Serif / Affinity

Nottingham-founded creative software company known for the Affinity suite of professional design, photo and publishing tools.

Updated 29 April 2026 · Nottingham Startups index

Profile

Serif is a long-running Nottingham software success story and the team behind Affinity’s professional creative tools. For founders, it is a strong example of product craftsmanship, global creative communities, pricing strategy and building software with international reach from a Nottingham base.

Nottingham link

Founded in Nottingham and strongly associated with the city’s creative-software heritage.

Sectorsaas
Stagegrowth
FundingCanva-owned
Employees100+
Founded1987